The Full Restaurant Book by Dean Killingbeck & Mark Ijlal http://thefullrestaurantbook.com a book about marketing your indpendent restaurant Tue, 25 Jan 2011 19:24:22 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Kids Club Marketing for Independent Restaurants http://thefullrestaurantbook.com/2011/01/kids-club-marketing-for-independent-restaurants/ http://thefullrestaurantbook.com/2011/01/kids-club-marketing-for-independent-restaurants/#comments Tue, 25 Jan 2011 19:10:44 +0000 admin http://thefullrestaurantbook.com/?p=514

A changed and New Economy requires restaurants to think waaaay outside the box. Starting a Kids Club is a fast and easy tactic to bring great guests to your restaurant tonight.

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Not your waitstaff…

Not your food costs…

Not your rent either..

]]> http://thefullrestaurantbook.com/2011/01/the-most-expensive-thing-in-your-restaurant/feed/ 0 The most important 3 letters in your restaurant marketing http://thefullrestaurantbook.com/2011/01/the-most-important-3-letters-in-your-restaurant-marketing/ http://thefullrestaurantbook.com/2011/01/the-most-important-3-letters-in-your-restaurant-marketing/#comments Tue, 25 Jan 2011 19:06:26 +0000 admin http://thefullrestaurantbook.com/?p=508

It is easy to get stuck in WHAT you should be doing in your restaurant. But it is those other 3 words that might determine how busy your restaurant is going to be tonight…

]]> http://thefullrestaurantbook.com/2011/01/the-most-important-3-letters-in-your-restaurant-marketing/feed/ 0 Local Search Marketing 101 For Restaurants http://thefullrestaurantbook.com/2011/01/local-search-marketing-101-for-restaurants/ http://thefullrestaurantbook.com/2011/01/local-search-marketing-101-for-restaurants/#comments Sun, 09 Jan 2011 00:52:06 +0000 admin http://56seconds.com/church/?p=391

There was a time that a restaurant owner can safely say, “hey I don’t need this Internet thing. Yellow Pages and newspaper ads are working just fine for me.”

Those days are over and not coming back ever.

Over 80% of the American population makes a decision on what they are going to buy, eat or watch based on what they find in Google, Yahoo, and Bing.

Jacqueline Shaffer, local search marketing expert explains what you need to know to get your restaurant listed high on all the search engines.

]]> http://thefullrestaurantbook.com/2011/01/local-search-marketing-101-for-restaurants/feed/ 0 Gets Fans to your Restaurant Facebook Page http://thefullrestaurantbook.com/2011/01/how-restaurant-owners-can-use-social-media/ http://thefullrestaurantbook.com/2011/01/how-restaurant-owners-can-use-social-media/#comments Sat, 08 Jan 2011 00:55:13 +0000 admin http://56seconds.com/church/?p=393

It is the biggest revolution in marketing since television. It is changing everything the way restaurant has traditionally put the word out about their food and service and it is not going anywhere.

]]> http://thefullrestaurantbook.com/2011/01/how-restaurant-owners-can-use-social-media/feed/ 0 Facebook Pages for Restaurants http://thefullrestaurantbook.com/2011/01/facebook-pages-for-restaurants/ http://thefullrestaurantbook.com/2011/01/facebook-pages-for-restaurants/#comments Tue, 04 Jan 2011 15:47:00 +0000 admin http://thefullrestaurantbook.com/?p=446

Facebook is the biggest social network in the world right now with over 350,000,000. So when they decided that they are going to help small business owners like local restaurants like yourself a way to connect with their guests and help them gain positive word of mouth – everybody got up and noticed.

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So you got a Facebook Page up and running for your restaurant… now what can you do to get more fans, more buzz and more good word of mouth from your guests?

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